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Why Earning Six Figures Is Now a Rental Requirement in Eight U.S. Cities

The dream of living comfortably in a major U.S. city is becoming increasingly out of reach for many Americans. A recent report from Zillow, highlighted by Yahoo Finance, reveals a startling reality: renters now need to earn a six‑figure salary to afford the median rent in eight major metropolitan areas. This marks a sharp increase […]

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Trapped by Deposits: Why 25% of Renters Aren’t Getting Their Money Back—and How We Fix It

The rental market is already tough for millions of people across the UK. Rising rents, stagnant wages, and a lack of affordable housing options have placed an enormous strain on tenants. Now, a recent report from Generation Rent reveals another critical challenge renters face: one in four tenants do not get their deposit back in

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When the Coast Misses the Chill: Why Rents Keep Rising in 5 Coastal U.S. Cities

While U.S. rent prices have declined year-over-year for nearly two years, five major coastal metro areas continue to defy the trend—remaining among the least affordable in the country Realtor+9Yahoo+9New York Post+9. 1. The National Downtrend As of May 2025, the median U.S. rent hovered around $1,705/month, down about 1.7% year-over-year from its August 2022 peak—but

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Why SoCal Renters Now Need $100K+ to Afford a Place

Southern California has long been known for its sunny beaches, thriving entertainment industry, and diverse culture—but also its sky-high cost of living. Today, the dream of renting an apartment or home in SoCal is slipping further out of reach for many households. According to a recent Zillow analysis, renters in key Southern California cities now

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Resilient Rents: Multifamily Housing Defies Economic Slowdown

Why apartment rents are still rising even as the U.S. economy cools As economic indicators begin to flash signs of a slowdown, the U.S. multifamily housing market continues to demonstrate remarkable resilience. Despite rising interest rates, inflation pressures, and a cautious investment landscape, average apartment rents are still trending upward nationwide. National Rent Trends Remain

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Caught in the Gap: How Falling Rents Are Freezing the Housing Market

In a real estate market where home prices remain elevated and mortgage rates hover near 7%, you’d expect renters to be rushing to buy homes. But they aren’t—and a big reason why might surprise you. Across key metros in the South and West, rents are falling—and falling fast. This counterintuitive trend is upending the usual

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