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When the Coast Misses the Chill: Why Rents Keep Rising in 5 Coastal U.S. Cities

While U.S. rent prices have declined year-over-year for nearly two years, five major coastal metro areas continue to defy the trend—remaining among the least affordable in the country Realtor+9Yahoo+9New York Post+9. 1. The National Downtrend As of May 2025, the median U.S. rent hovered around $1,705/month, down about 1.7% year-over-year from its August 2022 peak—but […]

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Why SoCal Renters Now Need $100K+ to Afford a Place

Southern California has long been known for its sunny beaches, thriving entertainment industry, and diverse culture—but also its sky-high cost of living. Today, the dream of renting an apartment or home in SoCal is slipping further out of reach for many households. According to a recent Zillow analysis, renters in key Southern California cities now

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Resilient Rents: Multifamily Housing Defies Economic Slowdown

Why apartment rents are still rising even as the U.S. economy cools As economic indicators begin to flash signs of a slowdown, the U.S. multifamily housing market continues to demonstrate remarkable resilience. Despite rising interest rates, inflation pressures, and a cautious investment landscape, average apartment rents are still trending upward nationwide. National Rent Trends Remain

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Caught in the Gap: How Falling Rents Are Freezing the Housing Market

In a real estate market where home prices remain elevated and mortgage rates hover near 7%, you’d expect renters to be rushing to buy homes. But they aren’t—and a big reason why might surprise you. Across key metros in the South and West, rents are falling—and falling fast. This counterintuitive trend is upending the usual

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Why Your Mortgage Costs Nearly Twice as Much as Rent: The 82% Premium Explained

For many Americans, the dream of owning a home is becoming less attainable. Recent data from housing research firm Zonda shows that mortgage payments are now, on average, 82% higher than monthly rent for a comparable two-bedroom unit. This widening gap is reshaping the housing market, influencing decisions about whether to rent or buy—and sparking

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SoCal Rent Relief: Why Inland Cities Are Cooling While the Coast Stays Hot

For years, Southern California renters have braced themselves for skyrocketing prices, bidding wars, and minimal vacancy rates. But the tide might finally be turning—at least in some areas. According to new data from real estate tracker Zumper, select cities in Southern California are seeing modest rent decreases or stabilization, marking a hopeful shift for renters

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